I'd like to invite you to Tracer's exclusive kick-off webinar, tomorrow (Thursday) at 5 p.m. CET.
You may have read in my newsletter that for a number of years I have been focusing on supporting sustainable innovations, preferably those that reduce CO2 emissions. iXora, for example, is one such great company, which uses liquid cooling to greatly reduce the energy consumption of servers and data centers. But now I draw your attention to Tracer,
Tracer
Tracer is an open ecosystem that improves the issuance, trading and management of CO2 removal credits. Carbon dioxide emissions are so high that emissions reductions alone are no longer sufficient to achieve "only" a degree and a half of warming, the goal of the Paris Climate Accord; that requires CO2 removal.
The economic potential of the carbon dioxide removal (CDR) sector is enormous. McKinsey estimates that the size of this sector by 2050 is as much as $1.2 trillion, or 1,200 billion. This is based on increasingly stringent government taxes on carbon emissions and rapidly improving technology. But 2050 is still a long way off. Relevantly, therefore, Morgan Stanley estimates that the market for carbon credits, most of which will be based on CO2 removal, will reach $100 billion as early as six years from now, in 2030.
There is just one huge problem in this market: a lack of trust due to unclear measurements and vague reporting. How carbon credits are created, sold and managed is, to quote Chief Impact Officer Suzanne DiBianca of Salesforce, "based on some PDFs and, if I'm lucky, a few Excel sheets. That's not a scalable infrastructure for a billion-dollar market.
Tracer creates confidence
What appealed to me about the approach of the Tracer team, led by Chief Business Officer Gert-Jan Lasterie and Chief Technology Officer Philippe Tarbouriech, is that they make the entire chain, from creation to sale and management of the carbon removal credits, transparent through the blockchain.
It means the end of double counting: for every carbon removal credit in the Tracer ecosystem, it is visible what the source was, when the CO2 was removed, who the seller was, and which party did the certification. That data is "immutable," unchangeable, and that creates trust throughout the market.
Webinar next week
Climate change is a complex problem and the Tracer approach deserves more attention than an e-mail. That's why I'd like to invite you to a webinar: on May 22 at 5 p.m. I'm speaking with Tracer CBO Gert-Jan Lasterie, who, in addition to being known as founder of the popular weblog Flabber and "chat boss" (chief social media officer) at Coolblue, is also the author of the Dutch standard work on crypto-currencies. In that webinar, we'll talk mostly about strategy and funding, which I cordially invite you to contribute to.
A day later, on May 23, at 5 p.m., there will be an English-language webinar featuring CTO Philippe Tarbouriech, who will explain how the smart contract developed under his leadership works and the benefits it brings to the entire ecosystem.
Early bird
Those in my network, including readers of my newsletter, can take advantage of an early bird offer in the Seed Round until May 31, to stay in the natural spheres. Starting June 1, the price of the Tracer token, called TRCR, triples and is expected to do so again once the public sale starts in the third quarter. More information about Tracer is in the two-pagers: Dutch, English and Chinese.
Obviously, I believe in the potential of Tracer. I have both known Gert-Jan and Philippe for almost twenty years and was even an investor in Gert-Jan's first company, so I am far from neutral. But despite my enthusiasm, I want to stress that buying a crypto token like Tracer is very risky.
I know a lot of people are blinded by Bitcoin's 130% rise in the last year, but my advice is: only do this with money you can spare and also assume for the sake of convenience that you will lose it. But if Tracer becomes successful, you will probably get back many times more than you put in. In addition, I think it's important that Tracer is a governance token, allowing you to vote on all important decisions with your tokens.
I myself will be in the Netherlands next week, so if you want to know more after the webinars, let me know and we'll call or arrange something. And no interest? Of course, just as good friends.
Warm regards,
Michiel Frackers